Crystal Springs Hotel, a 3-star beach resort in Cyprus, aimed to enhance its appeal by adding a full spa facility despite limited space and budget. ExclusivelySpa was entrusted to design, build, and manage Aura Spa, ensuring it became a profitable, guest-focused wellness destination.
Paralimni, Cyprus
Aura Spa at Crystal Springs Hotel
Services provided
- Spa Design & Build
- Equipment Supply
- Pre-Opening Support
- Operational Management
Key installations
- Core treatment rooms and relaxation areas (Phase 1)
- Thermal and hydrotherapy zones (Phase 2 expansion)
- Compact wellness reception integrated into the hotel’s lobby flow
- Clear guest journey signage and visibility touchpoints
Treatments offered
- Accessible spa treatments tailored for first-time users
- Signature massage and body therapies
- Express wellness treatments for convenience-focused guests
- Classic beauty and grooming services
The challenge
The project required developing a full spa within a small footprint and modest budget, making intelligent zoning and phased development essential. The client also wanted to attract guests who were not typical spa users, meaning the offering had to be approachable and engaging without losing quality. Another key challenge was ensuring the spa had visibility across the hotel journey—from check-in to departure—so that all guests would be aware of and inclined to use the facilities.
Our approach
We delivered the spa in two strategic phases: Phase 1 focused on essential treatment areas, while Phase 2 introduced thermal and hydro facilities to expand the wellness journey. A marketing strategy was seamlessly integrated into the hotel’s operations, supported by clear zoning, guest signage, and communication, ensuring visibility, accessibility, and appeal to both seasoned and first-time spa users.
The outcome
Aura Spa successfully attracted non-traditional spa users, increasing guest participation, revenue, and engagement. Its phased development model provided flexibility and sustainability, while clear visibility throughout the resort ensured it became a central feature of the hotel experience despite its compact size and budget-conscious build.
