The Metropol Palace Hotel, part of Marriott’s Luxury Collection, partnered with ExclusivelySpa to develop Limegrove Spa—an urban, club-style wellness destination. Designed to serve both discerning hotel guests and affluent Belgrade locals, the spa combines exclusivity, networking, and luxury service to create a standout wellness experience in Serbia’s capital.
Belgrade, Serbia
Limegrove Spa at Metropol Palace Hotel
Services provided
- Spa Design Concept
- Management
- Ongoing Operations
Key installations
- Exclusive member lounge and networking areas
- High-end thermal and hydrotherapy facilities
- Concierge-supported treatment suites
- Fitness and wellness spaces integrated with luxury amenities
Treatments offered
- Tailored luxury massage and body therapies
- Advanced facial and skincare treatments
- Wellness programs for both hotel guests and local members
- Bespoke packages designed for premium members
The challenge
The project demanded a concept that could simultaneously appeal to two distinct audiences: international hotel guests expecting world-class wellness and local elites seeking exclusivity and prestige. Balancing these needs while maintaining premium pricing was critical in Belgrade’s increasingly competitive spa market. Beyond facilities and treatments, the spa required a strong membership strategy that positioned Limegrove as a hub for both wellness and social connection, ensuring that the brand differentiated itself from traditional hotel spas and local wellness clubs.
Our approach
We delivered a detailed spa concept and operational framework designed around exclusivity and guest experience. Facilities were carefully planned to optimize flow and privacy, while concierge-level service created a refined, professional environment. A membership model was introduced, focused on elite networking opportunities, providing both value and status for local members and ensuring the spa’s long-term commercial success.
The outcome
Limegrove Spa achieved record levels of guest satisfaction and revenue, setting a new benchmark for luxury club spas in Belgrade. Its innovative blend of exclusivity, premium services, and elite membership positioning established it as one of the city’s most sought-after wellness destinations.
